They cause us to assume that a widely held belief is true
when it may not be. Research conducted by Gordon Allport (1954) showed, for
example, that the prevalent stereotype of Armenians as dishonest was proved
false when a credit-reporting association gave the group credit ratings as good
as those given others. Although you may think of stereotypes as being negative
judgments, they can be positive as well. Some people hold positive stereotypes
of other individuals based on their professional group membership. For example,
some people assume that all doctors are intelligent and wise.
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