The Balanced Scorecard; Strategy McDonalds is a global fast-food chain with 36,889 restaurants worldwide and global sales of $95 billion in 2016. McDonalds is one of the most successful companies, with stock values increasing steadily to an all-time high of over $150 in June 2017. A new low-price menu, a new Big Mac, and all-day breakfast have helped a lot. However, McDonalds is always concerned by challenges by competitors such as Wendys and Taco Bell .Required 1. What is McDonalds competitive strategy (cost leadership or differentiation)? Briefly explain your answer. What
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The Balanced Scorecard; Strategy McDonalds is a global fast-food chain with 36,889 restaurants worldwide and global sales of $95 billion in 2016. McDonalds is one of the most successful companies, with stock values increasing steadily to an all-time high of over $150 in June 2017. A new low-price menu, a new Big Mac, and all-day breakfast have helped a lot. However, McDonalds is always concerned by challenges by competitors such as Wendys and Taco Bell .Required 1. What is McDonalds competitive strategy (cost leadership or differentiation)? Briefly explain your answer. What strategy is used by Wendys and Taco Bell? 2. Would McDonalds benefit from the use of a balanced scorecard? Why or why not? What would be some of the critical success factors in McDonalds balanced scorecard?
3. As a global company, McDonalds is subject to the risk of foreign currency fluctuations. Explain how changes in foreign currency exchange rates could affect the company. How has the trend to economic nationalism in the UK (Brexit), the U.S., and elsewhere affected the companys position on currency fluctuations?
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