Starbucks entered a partnership with Keurig Green Mountain to
sell K-Cup single-serving coffee packs. Because Starbucks
____________, it was prepared for this shift in its marketing
A. optimized its distribution by adding local outlets in grocery
B. noticed the change in the demographics of coffee and tea
drinkers in general.
C. Added more in-store displays
D. Shifted funds from product development to advertising
E. Tracked as part of its ongoing environmental scanning
activities, the percentage of households with single cup
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