Submit this worksheet to the Project 1 Assignment folder in D2L by 11:59 p.m. on June 14.
Copy and paste content below the line into a Module 1 Discussion post by 11:59 p.m. on June 14.
PROMPT As described in Chapter 4, consumers typically choose from three courses of action when they are unhappy with a product or service: voice response, private response, or third-party response. As marketers, we WANT consumers to complain in a time and place where we can correct the situation, avoid an escalation, and collect valuable insights.
Share an example of a unhappy consumer who complained via *publicly visible* social media (e.g. Yelp, TripAdvisor, Twitter, Google). Embed in your response a screenshot of the initial complaint. Below the embedded screenshot, offer the requested information. Cite your book and other sources as needed.
PRO TIP: Your colleagues and I will lend more credibility to your ideas when you demonstrate your investment in research idea. Reference credible sources, including your text, to support your ideas.
[Screenshot of initial complaint goes here]
Name of company
Details of the complaint: Who, what (topic of complaint), when (date complaint posted), where (which website), why (the reason for the complaint).
What outcome the user desired (or seemed to desire).
Whether, when, and how the company replied.
Whether, when, and how the issue was resolved.
Why should the firm be happy the user issued this voice response instead of using a private or third-party response?
What did the firm do well in this scenario?
With the feedback included in the complaint, how could the firm improve its social listening and/or marketing mix (product, price, distribution, promotions)? Why would these changes benefit the firm?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more