When we talk about promotional mix what exactly do we mean and how does this help us in our marketing process? After reviewing this weeks resources and your research, in your own words how would you explain promotional mix and how it helps in the marketing process? Share one of the elements and apply it to a product you personally use. How would use the element to promote the product for a new market segment and why?
Must be in APA format and have at least 260 words.
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