Investigate Bertha by Mercedes app:– find out about the details and– identify the general background and trends which influencethis kind of system in the present and in the future.– evaluate how a system affects other players– what does connectivity mean for a specific app (connected towhat (context) and to whom (players)– identify and describe further relevant apps(in Germany and worldwide)1) How does the future of mobility look like and what does that mean for gas stations and for an app like Bertha? What are opportunities and threats?2) Analysis and benchmarking of Bertha’s competitors in Germany and in other European countries:What differences, advantages and disadvantages do you see?3) Analysis of Bertha’s presence in the public (website, social media etc.): Which strengths and weaknesses can you detect?4) Observation and benchmarking of user experience: Try out yourself, or ask somebody who tried, or observe somebody at a gas station! What kind of user experience with Bertha (and with comparable apps) do you observe?The project is based on a particular business case from an industry partner or similar. Students have to develop profound recommendations based on scientific research to a given problem in the fields of media, communications, marketing, creative industries and/or digital services.
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