How Do You Sell Noodles with Statistics? “The best answer starts with a thorough and thoughtful…

How Do You Sell Noodles with Statistics?

“The best answer starts with a thorough and thoughtful
analysis of the data,” says Aaron Kennedy, founder and chairman of Noodles
& Company.

Noodles & Company introduced the quick casual restaurant
concept, redefining the standard for modern casual dining in the United States
in the 21st century. Noodles & Company first opened in Colorado in 1995 and
has not stopped growing since. As of June 2009, they had over 210 restaurants
all across the United States from Portland and Encinitas to Alexandria and
Silver Spring with stops in cities
»

How Do You Sell Noodles with Statistics?

“The best answer starts with a thorough and thoughtful
analysis of the data,” says Aaron Kennedy, founder and chairman of Noodles
& Company.

Noodles & Company introduced the quick casual restaurant
concept, redefining the standard for modern casual dining in the United States
in the 21st century. Noodles & Company first opened in Colorado in 1995 and
has not stopped growing since. As of June 2009, they had over 210 restaurants
all across the United States from Portland and Encinitas to Alexandria and
Silver Spring with stops in cities such as Omaha and Naperville.

Noodles & Company has achieved this success with a
customer driven business model and fact-based decision making. Their widespread
popularity and high growth rate have been supported by careful consideration of
data and thorough statistical analysis which provide answers to questions such
as:

• Should we offer continuity/loyalty cards for our
customers?

• How can we increase the use of our extra capacity during
the dinner hours?

• Which new city should we open in?

• Which location should we choose for the new restaurant?

• How do we determine the effectiveness of a marketing
campaign?

• Which meal maximizes the chance that a new customer will
return?

• Are Rice Krispies related to higher sales?

• Does reducing service time increase sales?

Aaron Kennedy, founder of Noodles & Company, says that
“using data is the strongest way to inform good decisions. By assessing our
internal and external environments on a continuous basis our Noodles management
team has been able to plan and execute our vision.” “I had no idea as a business
student that I’d be using statistical analysis as extensively as I do now,”
says Dave Boennighausen, vice president of finance at Noodles & Company. In
the coming chapters, as you learn about the statistical tools businesses use
today, look for the Noodles logo next to examples and exercises that show how
Noodles uses data and statistical methods in its business functions.

»

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