12) What is Zipcar’s value proposition and how does it differ from Enterprise? 13) What is Relative Price? 14) What happens when needs are overserved? 15) Southwest Airlines: why is the company successful? 16) What is Southwest Airlines’ value proposition based on the five forces? 17) What value is convenience? 18) Why is Aravind Eye Hospital successful? 19) What is a tailored value chain? 20) What are the activity choices that reflect the distinct customer segment chosen by each company? 21) What is Aravind’s value chain and why is it successful? What company was their inspiration and why?
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