Develop a marketing research plan for a product. The Product Marketing Researchessayblazers.com

2022-06-02 04:41:04Develop a marketing research plan for a product.
The Product Marketing Researchessayblazers.com
Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable ratesFor This or a Similar Paper Click To Order NowDevelop a marketing research plan for a product.The Product Marketing Research PlanResearchis becoming much more critical to all aspects of business ascompetition gets more intense and consumers can choose between a widerarray of products online. You will address just the first two steps ofthe market research planning process to better understand what is reallyinvolved in marketing research.Scenario: After your first couple of months as a product line manager with the new successful startup AHP Company,you are called into the marketing department’s conference room. Themarketing director announces that she has a product idea you need toresearch. She wants you to research the possibility of marketing amotorized wheelchair that converts into a bed since the engineeringdepartment says such a product is feasible.Make sure to complete the Learning Activity in order to be more successful in completing this Assessment.Instructions:Below is your task checklist. Respond to all the items in a minimum of2- to 3-page paper with additional title and reference pages in APAformat and citation style.Checklist: (Steps 1 and 2 of marketing research planning)Define the problem and research objectives you want answered in line with the company’s mission and objectives.Determinehow to go about getting answers to those research questions in the mosttime- and cost-efficient way while getting viable and significant data.Explain what type of data you will you need, primary or secondary.Explainthe means of obtaining the data. Explain what type of research you willpursue. Will you use quantitative or qualitative data? Explain why.Describe the sampling plan:Who will you survey?Samplesize: How many people will you survey, knowing that all the people youintend to survey may not respond, or their survey will be incomplete,etc.?Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?How will you contact the subjects? Will you email them, phone them, etc.?Determinehow you will ensure the data is significant enough to make a decisionas to whether the product development engineers should proceed withproduct development or not.Respondto all the items in a minimum of a 2- to 3-page essay with additionaltitle and reference pages in APA format and citation style.Ifwork submitted for this competency assessment does not meet the minimumsubmission requirements, it will be returned without being scored.Minimum Submission RequirementsRespond to all the checklist items in a thorough manner.Submit your response using correct English grammar and spelling.For This or a Similar Paper Click To Order NowRelated
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