11 In what ways will we /or have we used Logical and Emotional appeals in our professional or personal lives? Is it unethical to use Emotional Appeals?
12 Compare logical and emotional appeals.
13 Define and give examples of eight types of motivational appeals.
14 Discuss the role of images in persuasion.
15 Describe art, film, and image-driven advertising as forms of persuasion.
16 Discuss strategies to evaluate persuasive images.
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