Describe a company (Zappos, https://www.zappos.com/ ) that is using social –

Describe a company (Zappos, https://www.zappos.com/ )  that is using social networking to stay competitive. Indicate the way its business is affected through the use of social networking.

Paper should relate to some of the related concepts as specified in chapter 8 and chapter extension 3, 11. Besides, appropriate concepts outlined in other chapters can also be included to substantiate the paper.
Make sure your paper focuses on the issues raised by the assignment topic. Section your paper as suggested in the template below so that it is easy  to understand and follow. Make each template requirement as section title in the paper. The template structure is as follows:

Describe what is social networking in general.
Describe how social networking makes business competitive.
Describe  the company Zappos and its working/competitive environment. Anytime a company is described, make sure the company description provides details like its products, its history, etc. even if the company is widely known.
Describe how social networking features are making Zappos competitive. Provide instances of social networking applications utilized by the selected company that are properly referenced.

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