Create a promotion analysis, the final component for your chosen company’s marketing analysis.IntroductionA company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and “e-bates.” The goal is to get the consumer to buy and form a loyalty to a company and brand.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Examine the basic marketing models for a business or organization.Describe who represents the product.Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.Discuss the implications of an integrated marketing program to business economic success.Competency 4: Apply effective marketing planning and implementation.Discuss the effectiveness of the promotion strategy and the impact on the marketing mix.Accurately describe the company’s communication strategy (communication channels or media).Competency 6: Evaluate management implications of marketing and sales plans.Discuss the sales process or techniques and how it impacts marketing and sales plans.Note: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.Overview
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