This assignment will build upon Case Studies that you have previously completed in this class. Using the same company you looked at in Case Study 1, analyze the ENTIRE company’s strengths and weaknesses, opportunities and threats using Weighted SWOT Analysis. (See the Company B example on the webpage that is linked in the Module) Remember, this is a weighted SWOT Analysis, it’s more intense than regular SWOT and will take you three times as long and requires some basic math skills. A regular SWOT Analysis is worth no credit at all.Then look specifically at the Brand itself. Watch the Building a Brand Example (in the Module) and then evaluate how well your company has built its brand and its marketing strategies. Look at how the brand has evolved and make a prediction on where it will go or how it will look in the future:This assignment is worth 100 points. (60 points for the written portion, 40 points for the weighted SWOT) A well done paper will take around 2-3 pages including the Weighted SWOT analysis. (You must include the full tables with all numerical calculations in your paper) Remember to use a sans-serif typeface and a font no greater than size 11, 1.5 line spacing, no cover page. Please number your pages at the bottom on the right corner. You must submit in both PDF and DOCX formats. If you have any questions please reach out to me asap.Watch the Building a Brand Example: Advanced SWOT Analysis… scroll down to the 2nd one on this page. the advanced analysis, it will explain the company B but you have to read it firstalso I posted a file that you that this order build upon it
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