Action Plan for Protecting Yellow River

Question: China’s government-funded or government-initiated campaign on environmental protection using public relations or strategic communication perspective.
Critically evaluate the relationship between culture and public relations, and between globalisation and public relations. Identify and describe the relationship of various public relations activities to a range of socio-cultural contexts.
The selected campaign should be recent and rolled out in the last 12 months. Chart, pictures/posters/images/video links (campaign ads) may be included as illustrations, quotes and examples.

Action Plan for Protecting Yellow River

Environmental conservation has been for a long time in the forefront of the discussion of state’s wellbeing. In order to ensure the viability and accountability of actions and decisions made in this area it has been divided into different inspectors and subject cohorts from the state and the public at large. Khatibi et al. (2021) declare that the societies that are highly vulnerable to the effects of climate change must adapt to be more resilient. Strategies for active government are crucial components of this shift, however, they are not sufficient. The society that is affected must be aware of the dangers and educated about alternatives for responding and, finally they should be encouraged to take action on their own. A proper civic engagement is essential for the successful climate change preparation.