A classic psychology study in the 1970s had two groups of
undergraduates read stories about a woman. The stories were identical, except
that one had the sentence Betty is now a lesbian. On a test one week later,
individuals in the group who had read that Betty is a lesbian were much more
likely than individuals in the other group to recall having read that Betty
never dated men. In fact, the story that both groups had read stated that Betty
dated men occasionally.
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