2022-06-02 07:40:58a 3500 report with respect to the following situation:
David Jones, the struggliessayblazers.com
Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable ratesFor This or a Similar Paper Click To Order Nowa 3500 report with respect to the following situation:David Jones, the struggling Australian retailer, is planning a major re-launch. After many failed attempts in the past, it is still hopeful of re-capturing a dominant position in the Australian retail market. The board is desperate for unique and novel solutions to help it achieve this aim, so has turned to you for your advice.Specifically, you will be required to:Provide an analysis of the external marketing environment currently facing David Jones;Provide an analysis of the internal marketing environment currently facing David Jones;Develop an overall marketing strategy to help David Jones achieve its objectives, including:A set of Specific, Measurable, Achievable, Realistic and Timely goals that align with David Jones’ overall vision;The identification, description and justification for a Target Market;A set of marketing activities that will allow David Jones to achieve these goals. Activities should focus on the five P’s of marketing and include:An overall market positioning strategy (considering desired perceptions and the strategic implications of these);A product/ service strategy;A pricing strategy;A place/ distribution strategy; andA promotional strategy.For This or a Similar Paper Click To Order NowRelated
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