5.3 Online Research Discussion

The purpose of this activity is to experience “hands-on” research of current social networking and e-fundraising. A short report to the class of 200-300 words will be required. The report should provide new ideas for online effectiveness, a possible critique of the site, and suggest ways you might use the information in your organization.
Brand Messages for Behavioral Change: For this activity, students will go online and explore three networked organizations that have a brand message for behavioral change (messages that get customers/clients to change their behaviors, such as the anti-smoking campaigns, Susan G. Komen Foundation for breast cancer, Mothers Against Drunk Drivers, Nutri-System, or McDonald’s campaign for healthy eating). For-profit and nonprofit organizations may be used for this assignment. Guerrilla Marketing for Nonprofits, Chapter 14, (part of reading assignment for this week) contains helpful information to enhance this activity.
Submit a report to the class discussing what you discovered about the topic of behavioral change and specifically how organizations use social media to create change in their clients’ or customers’ behavior. Name the organizations you explored online and briefly critique/evaluate the strategies they used – their strengths and weaknesses. Give one key learning on social change from the lecture podcast and slides.

PowerPoint Version: Social Change with a Networked Mindset
Podcast Version: Heather McLeod Grant – Social Change With a Networked Mindset

Open the discussion and select Create Thread to post your 200-300 word report to the class discussion.

Due by Day Five (5)

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more