In your first assignment you completed an extensive internal and external analysis of the firm of your choice. In this section you will use that information to analyze two opportunities that your firm must exploit utilizing their strengths. Its important that you use the information from the first assignment to complete this. For instance, internal factors such as value chain, VRIO and their mission, vision, and values must be critically looked at and used as you develop your plan for exploiting the opportunities you have identified.
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