1. Describe the evaluation of a marketing research project in retrospect. 2. How can social media be

1.       Describe
the evaluation of a marketing research project in retrospect.

 

2.       How
can social media be used to enhance report preparation and presentation?

 

3.       The
following passage is taken from a marketing research report prepared for a
group of printers and lithographers without much formal business education who
run a small family-owned business.

 

To measure the
image of the printing industry, two different scaling techniques were employed.
The first was
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1.       Describe
the evaluation of a marketing research project in retrospect.

 

2.       How
can social media be used to enhance report preparation and presentation?

 

3.       The
following passage is taken from a marketing research report prepared for a
group of printers and lithographers without much formal business education who
run a small family-owned business.

 

To measure the
image of the printing industry, two different scaling techniques were employed.
The first was a series of semantic differential scales. The second consisted of
a set of Likert scales. The use of two different techniques for measurement
could be justified based on the need to assess the convergent validity of the
findings. Data obtained using both these techniques were treated as
intervalscaled. Pearson product moment correlations were computed between the
sets of ratings. The resulting correlations were high, indicating a high level
of convergent validity.

Rewrite this paragraph so that it is suitable
for inclusion in the report for this audience.

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